Palindrome Definition and Examples

Palindrome Definition and Examples A Palindrome is a kind of word play where a word, expression, or sentence peruses the equivalent in reverse or forwardsuch as Madam, Im Adam.â Semordnilaps (the word palindromes in switch) are words that spell different words when spelled in reverse (for instance, star/rodents, cabinet/reward). Aibohphobia is the palindromic term for a silly dread of palindromes. Palindrome Examples popdeedkayakcivicradarleveldeifiedrotatorrepapertestsetracecarredividerdetartratedtattarrattat(James Joyce, Ulysses, 1922)Wassamassaw(from an American Indian name for water, a marsh outside of Summerville, South Carolina)A man, an arrangement, a canalPanama!Able was I ere I saw Elba.Too badI shrouded a boot.Do geese see God?Murder for a container of red rum.Drab as a moron, detached as a bard.Go convey a challenge, awful dog![Caption beneath a depiction of a family lounging around a supper table; the kid is speaking]Mom, Dad, dislike youIm not a palindrome.(Paul Karasik, The New Yorker, January 21, 2013)Norma is as caring as I am, Ron.(attributed to artist W.H. Auden)Gateman sees name, garageman sees name tag.Some men decipher nine memos.Go Hang a Salami! Im a Lasagna Hog!(title of a book on palindromes by Jon Agee, 1991)Doc: note, I contradict. A quick never forestalls a largeness. I diet on cod.(James Michie, New Statesman, May 5, 1967)Once you notice that decaf in reverse is confr onted, it is nevertheless crafted by a second to imagine the resentful protest of an espresso consumer standing up to the nonattendance of normal espresso: I confronted decaf! I!! A similar procedure yields a tailors grouchy feeling (Knits smell!) and a trip specialists expression of remorse to a volcanologist: Avalon? No magma . . .(Ellis Weiner, Mind Games. Smithsonian, April 2008) T.S. Eliot, top poet, notes rotten tang radiating, is dismal. Id allot it a name: gnat earth upset on boring pot-toilet.(Alastair Reid)Are we not drawn forward, we few, attracted ahead to new time? Demetri Martins Palindromes for Specific Occasions A FATHER TRYING TO CONNECT WITH HIS ESTRANGED SON BY OFFERING HIM SOME PIZZA:Son, Im odd. Dominos?A Dialog BETWEEN A MAN AND HIS YOUNG SON. THE MAN IS TRYING TO TEACH THE BOY THE NAME OF A PIECE OF FRUIT AND THE DIFFERENCE BETWEEN SINGULAR AND PLURAL:Son, state a papaya.Papayas.No s. A SCIENTISTS REACTION TO WHAT HE FINDS IN A PETRI DISH.P.U.! Life forms in a group.(Demetri Martin, This Is a Book. Stupendous Central, 2011) The Longest Palindromes Malayalam, the local tongue of the individuals of Kerala, is the longest palindromic language-name. The credit of the longest palindromic place-name goes to Kanakanak, which is close Dillingham, Alaska, USA. The 19-letter Finnish word saippuakivikauppias, which means a vendor in scathing pop, is the longest known palindromic word. . . .The first palindromic sentence in English showed up in 1614: Lustful did I live underhandedness I did dwel. (O.Abootty, The Funny Side of English. Pustak Mahal, 2002) The Language of Magic Generally discovering palindromic words or creating palindromic expressions and sentences is a type of light diversion. A few fans show incredible creativity in finding long palindromes covering more than one sentence. Before, in any case, palindromes have figured in the language of enchantment, and many have taken reversibility to be significant.(Barry J. Blake, Secret Language. Oxford Univ. Press, 2010) Dylan Thomass Semordnilap The principal serve laughed as he called attention to how [Dylan] Thomass anecdotal town in Under Milk WoodLlareggubspelled out something rather discourteous in reverse. That shows the devilment of the man.(Steven Morris, Dylan Thomas Centenary: South Wales Gets Ready to Welcome the World. The Guardian [UK], January 5, 2014) Roger Angell on the Darker Side of Palindromes [T]hat night, not long after four, I started with the words. In almost no time, I discovered swallow plug (something to do with bass fishing) and live malevolent, and cruised off into the best rest I had appreciated in half a month. The following night brought straw moles and reimbursed diaper, and, in time, a long if faintly pained rest (ezoons). I was pleased. My palindromic aptitudes improved quickly, and soon I was not, at this point content with insignificant words. . . . One morning, following a simple twenty minutes of shut-eye, I met my significant other at the morning meal table and reported, Editor rubs ward, draws burro tide.Terrific, she stated, apathetically. I dont get it. That is to say, what does it mean?Well I started, theres this editorial manager in Mexico who goes outdoors with his niece, andListen, she said. I figure you should take a phenobarb today around evening time. You look terrible.(Roger Angell, A Day in the Life of Roger Angell. Viking Press, 1970) Etymology:From the Greek, running back once more Elocution: PAL-in-drome

What Is EOP Your Guide to Educational Opportunity Programs

What Is EOP Your Guide to Educational Opportunity Programs SAT/ACT Prep Online Guides and Tips Customarily, low-salary understudies have been prohibited from advanced education, or they have confronted snags that make moving on from school amazingly troublesome. Projects like the Educational Opportunity Program are intended to give the fundamental help to impeded understudies to empower their accomplishment in school and past. In this article, I’ll portray EOP, detail the benefits of taking part in an Educational Opportunity Program, and let you realize how to enlist. What Is EOP? The Educational Opportunity Program, or EOP, is an advising and scholastic help program intended to helplow-salary and original undergrads prevail in school. An understudy is original if neither one of the parents headed off to college. EOPs are state projects, and they're commonly just for in-state inhabitants of open schools. The reason for these programsis to help understudies who face extra hindrances in advanced education succeed scholastically and graduate.There are EOPs in various states, yet it's not accessible in each state or at each college.Look at a school’s site or contact its affirmations office to check whether it has an EOP. EOP is accessible at California State University and University of California campuses.While each CSU grounds has an EOP, the main UC schools that have an EOP are UC Berkeley, UC Davis, UC Santa Barbara, and UC Santa Cruz. Be that as it may, there are similar projects at the other UC schools. Furthermore, there are EOPs in New York at State University of New York (SUNY) schools and in New Jersey at schools like New Jersey Institute of Technology, Rider University, and Seton Hall University. There are comparable projects at state schools in New Jersey through the Educational Opportunity Fund (EOF). I likewise discovered EOPs at Oregon State and University of Washington. Most grounds that offer EOP give a mid year program to EOP understudies to assist them with progressing to school and plan for school life. Thestudents get the chance to live nearby and fortify their scholarly aptitudes before school begins. During the scholarly year, EOP offers directing, mentorship, and scholastic encouraging for enrolledstudents to assist them with succeeding scholastically. Moreover, EOP offers understudies profession exhortation and groundwork for graduate studies.Also, a few projects give money related help, including offering awards and forgoing or conceding certain expenses. Steven Depolo/Flickr How Is EOP Eligibility Determined? Qualification shifts by grounds, butit's typicallybased on salary necessities, implying that yourfamily's pay must be underneath a specific sum for you to fit the bill for the program. Each state's salary limit is somewhat extraordinary. For instance, at CSUs, the most extreme pay for a group of four is $46,400. At CSUs, you should meet EOP pay rules to be qualified for EOP.If your family salary surpasses the rules, you may in any case be considered for EOP if your showed Expected Family Contribution is under $1,500. Check this page for the salary necessities for SUNY schools.At SUNY schools, EOP is additionally intended for understudies who don’t meet the typical confirmation prerequisites yet show scholarly guarantee. Here are the pay necessities in New Jersey. For most EOPs, just in-state occupants and US residents or changeless inhabitants are qualified for EOP. In California, undocumented migrants who meet all requirements for in-state educational cost through AB540 are additionally qualified for all California EOPs. For the most part, EOP qualification rules are less severe at UC campuses.At UC Berkeley, any low-income,first age, or verifiably underrepresented understudies (African-American, Chicano/Latino, and Native-American) are qualified for EOP.At UCSB, EOP benefits all understudies however centers around low-pay and original students. For what reason Should You Join EOP? On the off chance that you apply to a school that has an EOP and you’re qualified, I strongly prescribe attempting to join the program.Not just would you be able to get monetary advantages yet in addition the transitional summer program and prompting can assist you with being fruitful in school and past. Numerous EOP understudies originate from under-resourced schools and don’t enter school as readied as their increasingly well-to-do peers.Furthermore, in light of the fact that thesestudents might not have guardians or relatives who are educated about school, they’re not ready to get a similar direction as different understudies, except if they partake in programs like EOP. Additionally, low-salary, original undergrads can feel secluded on school grounds and make some hard memories identifying with their kindred understudies who originate from progressively advantaged backgrounds.EOP can assist you with finding a network of understudies with foundations like yours, and you can get guiding and mentorship to assist you with managing the battles that originate from being a low-pay, original undergrad. A significant number of the understudies I worked with joined EOP. By and large, they were appreciative for the program, and I accept the entirety of the understudies I realize who were in EOP wound up moving on from school. Ralph Daily/Flickr How Do You Enroll in EOP? Regularly, there is an application procedure to turn out to be a piece of EOP.Your monetary data might be confirmed from your/your parents’ expense forms or the data you give on your FAFSA.Check a school’s site or contact the EOP office in the event that you have any inquiries. For CSUs, on the off chance that you are keen on joining up with EOP, you should finish asupplemental application,which is more requesting than most schools'.In expansion to giving fundamental data, you need to give proposals and answer short answer questions. In addition to the fact that you have to meet the fundamental prerequisites you should be a persuaded understudy who might seem to profit by EOP. For UCs, you simply need to enter extra data on your UC application if you’re intrigued by EOP.Also, you ought to demonstrate your enthusiasm for your UC individual explanation. For SUNY schools, present the standard application and demonstrate your enthusiasm for EOP. You might be approached to round out extra structures and give documentation. Imagine a scenario in which a School Doesn’t Have EOP or You’re Not Eligible. In the event that you’re keen on taking an interest in EOP however the schools you need to apply to don’t have an EOP or you’re not qualified, you may at present have the option to exploit bolster administrations to assist you with prevailing in college.Look on the school’s site for help administrations. On the off chance that you’re a low-salary or original understudy, you can contact the affirmations office to approach about explicit help programs for low-pay or original understudies. On Big Future, you can scan for schools with help administrations for low-salary or minority understudies. Moreover, on each school’s profile, you can see the kinds of help benefits that are accessible. Paul Townsend/Flickr What's Next? In case you're focusing on the expense of school, read this article to figure out how to get a full ride grant. Possibly you're pondering whether school is directly for you. Settle on an educated choice and choose for yourself in the event that you ought to set off for college. At last, ensure you realize how to investigate and pick a school. Need to improve your SAT score by 160 or your ACT score by 4 points?We've composed a guide for each test about the best 5 systems you should use to have a taken shots at improving your score. Download it with the expectation of complimentary at this point:

Walden Two by B.F. Skinner Essay Example for Free

Walden Two by B.F. Skinner Essay B. F Skinner distributed Walden Two of every 1948. The tale happens in the United States not long after the finish of World War II. Rodge Rogers, whose first name isn't given and Steve Jamnik became companions while serving in the military during the war. After the war, they find that it is hard to come back to an ordinary life, Jamnik and I resemble a great deal of other youngsters at the present time. We cannot make up our brains. We dont realize what we need to do (Skinner, 1948, p. 7). While trying to discover the existence they need to lead they visit Professor Burris, one of Rodges previous educators, to examine his thoughts regarding perfect world. Unexpectedly Burris scarcely referenced the subject yet at last reviews a kindred understudy he knew in graduate school named Frazier who had planned an idealistic network named Walden Two. Burris contacts Frazier and masterminds them three, just as Castle, an associate of Burris, Barbara Macklin, Rogers sweetheart, and Mary Grove, Jamniks sweetheart, to visit Walden Two (Skinner, 1948, pp. 7-15). At the point when they show up, Frazier shows them around the network and clarifies how it works. They meet a portion of its surmised 1,000 occupants. The individuals have all the earmarks of being cheerful. They live in mutual quarters, share suppers at common eating lobbies and offer the offices of the network. Every one of the grown-ups works around four hours every day to accommodate the necessities of the network. They are not paid a pay since cash isn't utilized inside Walden Two. The individuals in jobs of initiative cautiously screen life in the network. On the off chance that there is proof recommending a change ought to be made for the communitys great, it is made and its outcomes painstakingly assessed (Skinner, 1948). During their three-day visit, Burris and the others experience the network way of life. Toward the finish of their visit, Steve Jamnik and Mary Grove love life at Walden Two so much the choose to remain. Rodge additionally loves the life there and needs to remain, yet his sweetheart Barbara won't state so the two of them come back to society. Manor prefers nothing about Walden Two and comes back to his customary way of life as a school educator. Educator Burris ends up charmed with life in the collective, however chooses to come back to his scholarly life. In any case, when he is at the station, he alters his perspective and comes back to Walden Two to live and surrenders his life as a teacher. I discovered this book upsetting, in any event, undermining. As I read through the book, I ended up considering Orwells 1984 and Aldous Huxleys Brave New World. I felt like this despite the fact that 1984 wasnt distributed until a similar year as Walden Two so it couldnt have affected Skinners composing, and Skinner unequivocally denies this with an obscure reference to Huxleys work, I guess you put phonographs in your quarters which rehash I like to work in sewers. Sewers are loads of fun, said Castle. No, Walden Two isnt that sort of exciting modern lifestyle, said Frazier. We dont propagandize' (Skinner, 1948, p. 53). In spite of the fact that Walden Two was an insolated network, there is an inactive connotation of development and attempting to change over society all in all to the Walden Two model. Palace contends with Frazier, Ill wager you have plans on the political hardware too . . . [youll] need to get the workplaces yourself, . . .. Indeed, [Frazier responds] I should concede youre right. . . . When were in the larger part in any territory, we will practice our privileges under a popularity based type of government and take control' (Skinner, 1948, p. 231). As upsetting as the idea of networks, for example, Walden Two assuming control over the legislature is, this isnt truly what upsets me. All through the three-day visit, at whatever point anybody challenges Frazier about a point or questions something about the life in Walden Two, he generally has what feels like an impartial, practiced reaction. Frazier is suggestive of a trade-in vehicle sales reps who can divert any analysis of the vehicle he is attempting to sell. He generally has an answer primed and ready that he conveys with a certainty and authority that seem to brush away the guests complaints as though they are unwarranted and unimportant. It feels as though he is running a con game and the six guests are the imprints. As indicated by Frazier Walden Two gives a perfect, fulfilling way of life. It creates the impression that the entirety of the necessities of Walden Twos occupants are given all that they need, they work just four hours out of every day, have entertainment, and seem to have significantly more opportunity than individuals appreciate in the United States today. Regardless of this affirmation, I would not have any desire to live there. What Frazier has done has expelled the unique individual from thought. There is a paternalistic quality that suggests the administrators of Walden Two know best and the occupants should simply concur and appreciate the life there. In actuality, Frazier/Skinner has diminished individuals to their fundamental reactions to both inner and outer upgrades. Obviously this is absolutely what Skinner, as a behaviorist, needs to do. As far as concerns me I like to consider myself a grown-up individual with a through and through freedom who takes a functioning part in carrying on with his own life. I would prefer to accept this, regardless of whether it is off base, than to submit to Skinners theory regardless of whether his speculations were right. References Skinner, B. F. (1948). Walden Two. New York: Macmillan.

AirAsia

AirAsia Theoretical AirAsia was the principal effective minimal effort carrier in the Southeast Asian area. This contextual analysis talks about the components that added to AirAsias achievement. It contemplates the impact of culture and initiative at AirAsia, the variables adding to its operational productivity and the key direction of the aircraft. It additionally examines the dangers to the drawn out accomplishment of the carrier regarding expanding rivalry in the locale and the need to defeat certain assistance weaknesses. The case finishes up with an evaluation of AirAsias likely arrangements. To contemplate the development of the pioneer of minimal effort aircrafts in the Southeast Asian district To break down the purposes behind the achievement of a minimal effort carrier in Southeast Asia, an area where investigators felt there was no market for ease administrations To comprehend the operational model followed by the carrier and how it added to its prosperity To inspect the connection among initiative and culture and the requirement for a solid and dynamic pioneer in a startup association To comprehend the dangers to the aircrafts long haul achievement and how these might be survived To examine the developing minimal effort pattern in the Southeast Asian district and the market potential for the equivalent AirAsia was not the principal spending bearer in Asia (in spite of the fact that it was the first in the Southeast Asian locale). The minimal effort pattern really began in Asia during the 1990s, when two spending aircrafts Air Do and Skymark Airlines were propelled in Japan. In any case, neither of the carriers prevailing as their operational model was frail and they were before long out limited by Japans significant aircrafts Japan Airlines, All Nippon Airways and Japan Air System. Another spending carrier, Cebu Pacific Air, worked trips between Hong Kong and Seoul to the Cebu Islands in the Philippines, yet its activities were constrained. Else, it was the national banner bearers that ruled the area As per experts, AirAsias fundamental intrigue was its low passages. By offering tolls that were a small amount of what significant aircrafts charged, AirAsia made another market in the Southeast Asian area. Individuals who could somehow not have managed air venture out started to fly AirAsia Analysts for the most part concurred that AirAsias achievement had essentially changed the elements of the Southeast Asian avionics industry. Be that as it may, they said it is untimely to consider the carrier an inadequate achievement. AirAsia was set up in 2001, which was a terrible time for the worldwide aeronautics industry. Regardless of this, it figured out how to build up an effective plan of action. In any case, the aircraft business had seen various situations where carriers began well yet later encountered a downturn In mid 2005, AirAsia Sdn Berhad (AirAsia) declared that it would part with 10,000 free seats on its trips to choose Southeast Asian destinations.The carrier said that was its method of praising the finishing of three years of effective flying and of saying thank you to the individuals for their help. AirAsias achievements and achievement today is an impression of the publics trust and confidence in the company,said Tony (Fernandes), CEO of AirAsia. The carrier additionally needed to thank general society for making its late-2004 offers issue a colossal achievement. One of the best aircrafts in the Southeast Asian area and the pioneer of ease, no nonsense travel in Malaysia, AirAsia was regularly in the news for its low tolls and quickly developing activities Until AirAsia refuted them, aircraft investigators accepted that spending transporters would not discover a market in Asia. They said the Asian aircraft industry was unique in relation to the ventures of the US and Europe carrier travelers in Asia looked on air travel as an extravagance, and expected to be spoiled by the carriers. Therefore, nitty gritty travel would not interest them. What's more, Asian nations had a lot of red tapism, which made it hard to begin any new pursuit, not in particular, an aircraft. Significant national carriers in a large portion of the nations additionally delighted in government backing and were too amazing to even think about allowing rivalry to thrive. Consequently, when AirAsia was set up in 2001, it was welcomed by a lot of doubt. The carrier business was not a decent spot to be in around then, reeling as it was from the consolidated impacts of the September 11 psychological oppressor assaults, Severe Acute Respiratory Syndrome (SARS), and financial downturn. Be that as it may, inside three years of activity, AirAsia changed the elements of the Asian carrier industry. It not just figured out how to contend with significant transporters like Malaysian Airlines (MAS) and Singapore International Airlines (SIA), yet it additionally turned into the benchmark for a few other minimal effort carriers in that advertise. So incredible was AirAsias sway that experts said the carrier, with its insignificant admissions, was satisfying its slogan which said Now Everyone can Fly. Despite seemingly insurmountable opposition In 2001, Dato Sri Tony Fernandes began his vocation as a music industry official, working at Virgin Records and Time Warner Music It was his youth dream to run an aircraft, yet he didn't consider the thought earnestly until he saw easyJet, a London-based ease carrier, on TV. Fernandes was dazzled with what he saw of easyJet and concluded that he needed to investigate its tasks further. He went through two days at easyJets home office in Luton air terminal, conversing with staff and travelers and figuring out how the aircraft was run. Fernandes had consistently accepted that a minimal effort aircraft would be fruitful in the Southeast Asian locale, and his involvement with easyJet persuaded him regarding the capability of his thought. He left his position at Time Warner Music and got back to Malaysia . Fernandes had no related knowledge in running an aircraft, nor did he have enough cash to begin one. He fund-raised by selling his home and spending his investment funds. He likewise roped in three of his partners Datuk Pahamin A. Rajab, Abdul Aziz Abu Bakar and Kamarudin Meranun who had faith in his vision for a minimal effort administrator in Malaysia. Getting an aircraft permit was difficult in Malaysia. The a ccomplices set up a gathering with the Malaysian Prime Minister, Dr. Mahathir Mohamed (Mahathir), and introduced to him the significant highlights of their plan of action alongside Dato Pahamin Ab. Rajab (Former Chairman, AirAsia), Dato Kamarudin container Meranun (Deputy Group Chief Executive Offi cer, AirAsia) and Dato Abdul Aziz canister Abu Bakar (Current Chairman, AirAsia) framed an association to set up Tune Air Sdn Bhd and purchased AirAsia for a token total of RM1.00. With the assistance of Conor Mc Carthy (Chief, AirAsia; previous Director of Tune Air Sdn Bhd and previous Director of Group Operations, Ryanair), AirAsia was renovated into a minimal effort bearer and by January 2002, their vision to make air travel more aff ordable for Malaysians took fl ight. Esteemed at RM2.3 billion, AirAsia is today an honor winning and the biggest ease transporter in Asia. From a two airplane activity of Boeing 737-300, AirAsia as of now brags a fl eet 78 airplane that fl ies to more than 60 residential and universal goals and works more than 500 household and global fl ights every day from six center points situated at Low Cost Carrier Terminal (KLIA), Johor Bahru, Kota Kinabalu, Bangkok (Thailand), Jakarta (Indonesia) and Bali (Indonesia). AirAsia is quick spreading its wings to make a greater and progressively broad course organize through its partner organizations, Thai AirAsia and Indonesia AirAsia. The aircraft has conveyed, up to this point, more than 61 million visitors since its fi rst day of activity. At AirAsia, we are bringing individuals closer by spanning limits through our way of thinking of off ering low charges. It has started an insurgency in movement, as an ever increasing number of individuals from varying backgrounds are currently ready to fl y just because, while numerous others have made air travel with AirAsia their favored decision of transport. We are reliably including new courses, which incorporate city matches that never existed, in our constant eff orts to make a consistent extension of solidarity across Asia. It is something near our souls as we persistently endeavor to advance air travel and make energy among our visitors with our scope of imaginative items and customized administrations. Corporate Vision, Mission and Values Vision-To be the biggest minimal effort aircraft in Asia and serving the 3 billion individuals who are right now underserved with poor network and high charges. Crucial To be the best organization to work for whereby representatives are treated as a feature of a major family Make an all inclusive perceived ASEAN brand To accomplish the most reduced expense so everybody can fl y with AirAsia Keep up the most excellent item, grasping innovation to decrease cost and improve administration level Qualities Security Adopting a zero resilience to dangerous practices and take a stab at zero mishaps through legitimate preparing, work rehearses, hazard the executives and adherence to wellbeing guidelines consistently. Esteeming Our People Committing to our people groups improvement and prosperity and treating them with regard, respect and decency. Client Focused We give it a second thought and treat everybody in a similar way that we need to be dealt with. Respectability Practicing best expectations of moral conduct and show trustworthiness in the entirety of our lines of work so as to order trust and common regard. Greatness in Performance Setting objectives past the best and fortifying excellent execution measures what's more, accomplishing greatness through actualizing best practices. Duty To Excellence AirAsia is focused on greatness. We plan to exceed expectations in all that we do by accomplishing extraordinary outcomes. We have set elevated requirements, however no higher than our clients desires. For a long time, our kin give a valiant effort with the goal that we meet these desires. In all our eff orts, there are five key qualities: Safety, Passion, Integrity, Caring and Fun. They give a casing of reference to the AirAsia experience and a corporate culture in which we live and de

Bodyshop Brand and Branding Essay

1.Brand Overview The Body Shop is broadly known for its moral way to deal with business, reasonable exchange, 100% veggie lover items and being against creature testing (thebodyshop.co.uk, n.d.). The organization puts stock in following their five guiding principle which are: to help network reasonable exchange †utilizing little medium measured providers, guard human rights †make a consciousness of local question and youngster misuse, against creature testing, actuate confidence †taking care of their clients and their representatives and in conclusion securing the planet †diminishing CO2 levels, power, gas and water (thebodyshop.co.uk, n.d). The Body Shop has likewise made their own cause, The Body Shop establishment that was propelled in 1990, underscoring on their 5 basic beliefs. 1.1. Brand History Anita Roddick, a human rights extremist and earthy person established the organization in the United Kingdom in 1976. The primary store was opened in Brighton; the store was taking things down a notch and just sold 25 unique items. A feeling of ecological amicability overwhelmed the brand by urging its clients to reuse; this way of thinking would remain its aphorism till present (thebodyshop.co.uk, n.d.). The Body Shop experienced fast development right off the bat and its first abroad store was presented in Belgium in 1978, by 1982 its development expanded to a pace of two stores opening for every month. In 1984 the organization entered the financial exchange and its offers developed in an incentive at an extremely high rate, being nicknamed â€Å"The shares that resist gravity† (Entine J, 2007). In 1985 the organization supported banners for Greenpeace, beginning its own crusade â€Å"save the wale† a year later additionally for Greenpeace. In 1990 The Body Shop Foundation was presented that subsidized human rights and natural gatherings (The Body Shop International plc, 2012). These exercises went to additionally set up its notoriety for being a naturally cognizant organization, as of now solidified by its preclusion of creature testing on its items and effectively making creature testing illicit in the UK in 1998. By 1990 the organization originally opened in the United States, it had just extended to 39 nations and had 2500 applications for an establishment. In 1994 the organization propelled its immediate selling segment, The Body Shop at home, extending to different regions in later years. In 2006 the organization was bought by L’Oreal for  £652.3 million, the organization was not, at this point free, however figured out how to keep up its activity autonomously from the organization. (The Body Shop International plc, 2012). 1.2.Product classification The Body Shop sells an assortment of 900 regular excellence items with the â€Å"inspired by nature† trademark (The Body Shop, n.d.). The Body Shop has a scope of items, fulfilling different needs of clients. Items, which make up this range for ladies are, skincare, make-up, hair items, scent and body care, for example body spreads. Men’s items comprise of body care, skincare, aroma, shaving and antiperspirant. The accompanying report will concentrate on The Body Shop’s body margarine, as some may respect the brand for being generally celebrated for there body spreads. The item class, which most suits The Body Shop as a brand, is wellbeing and excellence. A motivation behind why The Body Shop increased such enormous accomplishment in the wellbeing and excellence showcase since it started could be the thinking of 100% veggie lover items that are liberated from creature testing (thebodyshop.co.uk, n.d). Different items, which are remembered for their portfolio, are occasional items, for instance, winter make-up items and restricted expansion Christmas body spreads which convey scents, for example, ginger and cranberry. The brands online store demonstrates that the body spreads are among their ‘best sellers’ (thebodyshop.co.uk, n.d). The Body Shop is delegated a high road retailer as opposed to an extravagance brand retailer finding their stores around focuses, alongside other high road retailers in magnificence and beautifying agents, for example, Boots, Superdrug and The fragrance Shop. Contenders that represent an immediate risk to The Body Shop are brands that advance natural qualities, for example, Origins, L’Occitane, Space, Molton Brown and Lush. 2.Brand Owning Organization The Body Shop was offered to L’Oreal in 2006 for an expected total of  £625 million (BBC, 2007), The Body Shop would straightforwardly work with the director of L’Oreal himself. Yearly money related reports and conjectures would be introduced as a component of the L’Oreal yearly reports nearby different organizations that the organization claims. By L’Oreal having responsibility for Body Shop it has scrutinized the brands character based on their qualities, and this has influenced the presentation of The Body Shop which has been confirm in L’Oreal’s 2012 yearly report, In June The Body Shop had a sum of 2,781 stores over the world; this had comprised of stores working in Western Europe, North America and new markets (loreal-finance.com, 2012). Investigating the deals that The Body Shop have made in 2012, in the principal half of 2012 they had made â‚ ¬373.9 million, anyway in the second half they have performed generously bring down that past, totaling to â‚ ¬193.5 million (loreal-finance.com, 2012). The working Profit of The Body Shop has gone to an absolute total of â‚ ¬11.6 million of every 2012 (loreal-finance.com, 2012). Having demonstrated the general budgetary exhibition of The Body Shop from the earlier year to the present, The Body Shop has given some sign of absence of execution with a diminished whole of deals and benefits. 3. Brand Value Proposition The Body Shop’s procedure has stayed flawless since the L’Oreal take over in 2006; out of the blue considering L’Oreal isn't related with solid regular qualifications. The Body Shop embraces a multi channel system which ranges across stores, on the web and direct selling, highly esteems being â€Å"Green† and has five guiding principle, against creature testing, utilizing network reasonable exchange, to actuate confidence, guard human rights and secure the planet (thebodyshop.co.uk, n.d.). The Body Shop’s clients are progressively one-sided to ladies and to the under 25’s and the 45 †54’s, who look for regular and sound items. (Mintel.co.uk, 2008) Body care items, for example, the well known Body Butters are elevated to give utilitarian advantages, for example, 24-hour hydration, leaving skin gentler and smoother and giving a fragrance to the skin. Advantages of utilizing their items on an enthusiastic level could be your contribution to helping the earth, supporting networks in underdeveloped nations, saturating your skin with normal fixings, which are useful for the skin, and utilizing an item, which is more select than a brand, for example, Nivea. The general apparent brand estimation of The Body Shop anyway varies from their image personality, on the off chance that you consider The Body Shop’s contender Origins, they utilize intense plants, natural fixings and 100% characteristic oils (Origins.co.uk, n.d.). L’Occitane utilizes fixings sourced from neighborhood cultivating networks and supportable improvement projects and uses bundling materials, which are the least contaminating or as of now reused (L’Occitane.com, n.d.). Lush’s green message appears to be imbued in everything the organization does, reflected in the limiting bundling (Guardian.co.uk, 2011). This exploration shows that the body shop isn't doing anything its rivals aren’t, the bundling the organization utilizes isn't reused and the items are not as characteristic as they make out with counterfeit smelling aromas and bundling which has not recently been reused. The body shop is a set up brand, being the primary organization to acquaint reasonable exchange with the excellence business and forbid testing on creatures and has held a considerable lot of its reliable clients. The Body Shop doesn’t embrace immense publicizing efforts and advancements are limited to the retail outlets and on the web. The Body Shop’s embodiment or quality could be characterized as excellence with a heart; they highly esteem their qualities being at the core of all that they do. (Bodyshop.co.uk, n.d.) The word ‘ethical’ would depict what The Body Shop rely on as it speaks to the brands esteems and personality. 4. Brand Communications Audit The Body Shop corresponding to its body spread product offering as of now utilizes various interchanges channels, which are both inward and outside in nature. The review will presently list the key correspondences with a sign of the definite contemplations supporting the strategies utilized: Corporate Website * The primary inside correspondence for the body margarine range might be viewed as the corporate site. Here the interchanges are planned for driving online deals just as giving item data to both outside clients and inside staff. Key data incorporates the highlights and advantages of the item; fixings utilized and tips to boosting the advantages of the item. The site likewise permits clients to speak with each other sharing audits and tips. What's more, the site likewise includes various key showcasing â€Å"campaigns† which are planned for driving attention to the brands moral qualities and approaches rather than deals income. (thebodyshop.co.uk, n.d). Web based life Communications * One of the center interchanges to be utilized by The Body Shop as of late is those, which occur through web-based social networking correspondence channels. For this situation The Body Shop utilizes four significant channels including Facebook, Twitter, YouTube and Tumbler. Item people group propelled inside Facebook have given critical correspondences of the brands hidden qualities related with moral sourcing and creation. Likewise, the strategy additionally energizes electronic verbal correspondences (EWOM) to happen (Belch and Belch, 2012), with purchasers having the option to share audits and informat

A Texas Transplants Take on the NYC Housing Market COLUMBIA UNIVERSITY - SIPA Admissions Blog

A Texas Transplants Take on the NYC Housing Market COLUMBIA UNIVERSITY - SIPA Admissions Blog Let’s be real folks, finding housing in New York can be really stressful, especially if you are not from the area. As a transplant from Texas the housing market was a completely foreign and new experience for me and honestly I could have benefited from a blog like this. This blog will cover the 4 things you need to know on finding off-campus housing. There is no science to the method of madness except for just madness….but when you do secure your housing and sign that lease it is one of the most amazing feelings you will ever have. Timing Traditionally, most people do not start looking for apartments in NYC until two weeks before they are supposed to move. Yes, I said two weeks. If you are like me, that short time span may freak you out, but it is just how the housing market works here. If you are looking for housing around Columbia University there is actually a good window of time to find housing. The best time to find empty apartments around Columbia is when everyone is leaving their leasesright around end of July and beginning of August. There are a lot of apartments and room vacancies in this time frame. Options and Finding Roommates There are many options to finding housing in NYC. What I am listing is a short list of what is all out there but there are many, many more. Columbia OCHA is Columbia’s Off-Campus Housing Assistance site. This site is actually great and credible for finding empty apartments, as well as apartments looking for subleasers. Another NYC option that locals use is Gypsy Housing. This is a Facebook page that you can Like and people and brokers will post apartments and vacancies. I know a few friends at SIPA who found an apartment through Gypsy housing. Lastly, SIPA has a form for other Seeples to find roommates and rooms. The form is really helpful for finding groups of people to live with. Unaccounted-For Costs Something else to keep in mind as you are shopping for apartments is unaccounted-for costs. For starters, most people find apartments through brokers. It is common for brokers to have a fee which is a certain percentage of the annual lease. This is essentially a variable cost since it varies from lease to lease. The broker fee is something you would pay upfront when signing the lease. Another upfront cost maybe a security deposit of the first and last month rent, which is something you may pay when signing the lease. There may also be a lease application fee that can sometimes range from $100-250 per person, this varies on the landlord and agency. When you consider off-campus housing, lease agreements may also request that future tenants make 40x 90x the annual rent or have a co-signer that meets this requirement. You should not be alarmed by this, it’s pretty common in NYC. Lastly, know that tenants in NYC do not have to pay water as a utility bill. Standard utility bill is norma lly electricity, which includes heating in most cases, and then internet and other leisure utilities you and your roommates decides to add. Securing the bag! Once you have secured your lease, you have done 85% of the work and relieved a lot of moving anxiety!! You can now start to fill your space with furniture and feel good homey things. If you want to cut costs on buying brand new furniture, there is a Columbia Facebook page called Free and For Sale for Columbia students and you can find things at a fraction of the cost or sometimes for free. Note from Admissions: Incoming students, want more off-campus housing advice? Register for our Off Campus Housing Webinar on July 11 through the Welcome Portal!

Counterculture and Slaughterhouse-Five - Literature Essay Samples

Kurt Vonneguts novel Slaughterhouse-Five is, at first glance, nothing more than a science fiction tale of one mans travels to another planet and his ability to view his life out of chronological order because of his power to time travel. There are too many similarities to historical facts, human philosophies, and Vonneguts own life for readers to believe that this novel about another world was created solely for entertainment, though. In looking at the deeper meaning behind this piece, we see that the physical setting is always Earth, and that the travels that Billy Pilgrim takes are simply hallucinations, created either from chemicals or Pilrgims head injuries. By understanding Vonneguts experiences with war and placing the publication of the novel during the late 1960s, readers are able to see that the author is condemning not only the Vietnam War, but also the counterculture movement that ignored the problems of the war.Vonneguts condemnation of war comes quickly in this piece, as the book begins with the authors narration about the creation of the piece. In attempting to create a novel about his personal experiences in World War II, Vonnegut visits one of the men that was with him in Dresden, Bernard OHare. During their conversation, OHares wife, Mary, becomes upset because she believes that Vonnegut will glorify the thrill of victory over the enemy, furthering the romantic fascination the man has with war. She argues that they were just babies then, robbed of their innocence and forced to witness unnecessary violence that either haunted them or had been repressed so much that they forgot a great deal about the experience. The writer agrees with her view and pledges that the book will not celebrate the war.Chapter Two begins the saga of Billy Pilgrim. Quickly, we are informed of the parallels between Vonnegut and Pilgrim, such as their identical ages and their imprisonment in Dresden. Pilgrim, though, has a special gift, given to him by the Tralfam adorians, which is the ability to travel throughout time. Here, the Tralfamadorians are supposed to represent a society following the ideals of the counterculture, who were given extrasensory powers by the drugs that they ingested. It is possible to hypothesize that Billys first encounter with the Tralfamadorians was a result of the half-full bottle of champagne that he drank at his daughters wedding. Whether or not the drink was spiked with a psychoactive substance is debatable, but Vonnegut does support this conclusion by incorporating the Drink Me phrase (73), reminiscent of a scene in from the movie Alice in Wonderland, created in 1951. Remember that during the late 1960s, the story was used by the counterculture to illustrate the hypocrisy they felt that parents had, for parents taught the story which was laced with numerous drug references, yet taught children that drugs were bad (ex. White Rabbit by the Jefferson Airplane). Pilgrims trip to Tralfamadore resembles a visit to a counterculture haven such as the Haight-Ashbury district. Just as Billy and Montana are put in a zoo, tours of San Francisco in the late 1960s included the famous hippie haven, where tourists witnessed a culture that was entirely foreign to them. The Tralfamadorian guide that talks to Billy upon his arrival reminds readers of a leader like Ken Kesey, especially since he is referred to as a guide. This is the same term that is used when Kesey refuses to be the guide for Sandys unauthorized trip in the Electric Kool-Aid Acid Test. (EKAAT, 97) In addition to the similarity in wording, the Tralfamadorian philosophies also resemble those of the counterculture. Echoing Keseys sentiments at Berkeley, the guide tells Billy to close his eyes to the bad. He tells him that there is no such thing as free will, for ones life is planned, thus there is no reason to try to stop it. Instead, one must go with the flow, experiencing whatever time period he is taken to as it occurs. Both good and bad experiences may be recalled, but the Tralfamadorian informs Billy that the trick is to Ignore the awful times, and concentrate on the good ones. (117)Since the book is semi-autobiographical, one wonders whether Vonnegut experimented with any psychoactive substances and hallucinated this alternate reality. Regardless, the novel shows even if he did, both he and Billy do not agree with the Tralfamadorians helpless views. One of the first indicators is that Billy is taken against his will and placed in a cage. He is not given the option of returning to Earth and is only released after his captors grow bored of him. Another example of Billys refusal to accept Tralfamadorian beliefs is the long quotation found on the wall of his office (60), taken from the inscription on Montanas locket, which serves both as a reminder of her and as Billys belief that some parts of the future can be changed if one has the courage to do so. The creation of the world is done solely as a c ondemnation of counterculture values, as it emphasizes the hopelessness of their views. By repeatedly using the phrase So it goes following any bad situation, Vonnegut mocks those who simply accept or ignore the bad experiences that life brings us. His use of the phrase so frequently annoys the reader, especially in a situation such as the inevitable destruction of Tralfamadore.(117) In addition, the destruction of the planet emphasizes that society can not survive if it is unwilling to change.In following typical structure for science fiction pieces, Vonnegut makes the aliens the misguided race and uses them to illustrate the views that he disputes. In a technique that I have seen used in other science fiction pieces, such as film Planet of the Apes, the aliens are really our current civilization if societal trends continue. His preoccupation with the Childrens Crusade, an event that occurred 750 years earlier, shows that society has not taken the courage to change its violent ways. The author sees the counterculture philosophy of shirking responsibility and going with the flow to be even more detrimental, since society is already showing its inability to change based upon history. In addition, by showing that the world was ended by experimentation with new fuels, much as the United States and Russia had been experimenting with atomic weapons at the same time as the books publication, Vonnegut expresses his urgency for societal change. In this respect, since the Tralfamadorians represent a human civilization enveloped in counterculture ideals, the novel is Vonneguts plea to society to take notice of what is happening and change it by ending war before mankind destroys itself.